New: Sony FX5 preorders are open →
Open 9 – 7
Impulse Cameras · Oak Creek, Wisconsin

The gear you thought you had to order from New York.

Cinema, medium format and pro audio, with a counter you can actually walk up to.

Shop the glass caseShop used
Now preorderingSony FX5 Full-Frame Cinema Camera$4,899.99
CamerasLensesCinemaLightingAudioDronesMedium FormatUsed Gear

The glass case

The stuff most stores can't get. Ask us about anything in here.
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Sony Cinema Line FX5 full-frame cinema camera with XLR handle unit and G Master lens

New from Sony

Cinema Line FX5

5K 3:2 open gate, internal X-OCN RAW, three base ISO. Preorders are open.

Preorder the FX5

Just traded in

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Used, tested, ready.

Every piece is inspected and tested at the shop.

Shop used
Rentals/Trade-ins/Financing/Classes/Elite Membership/Focus Points rewards/
Rent it firstTry the lens for a weekend before you buy it.Rentals →Trade it inBring your old gear. Leave with an offer.Get an offer →Pay over timeFinancing on the big stuff.Financing →Learn itClasses at the shop for the camera you just bought.Classes →

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★★★★★"This is THE BEST camera store I have ever been to!! The guys there were super nice, and helped me find an insane deal."Donald J · Milwaukee · Google review
★★★★★"Super friendly AND knowledgeable staff. Helped with every question we had. 7 out of 5 !!!"Kevin M · Oak Creek · Google review
★★★★★"They even gave us free knick knacks and coffee because their hospitality is just that good!!"Lauren Kim · Oak Creek · Google review

Lights are on.

A family-owned shop in Drexel Town Square. Come see the gear in person before you spend real money on it.

Open 9 to 7, every day · 7965 S Main St, Oak Creek · 414-574-0110
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First look at rare arrivals.
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